iPhone 4 Officially ‘World’s Thinnest Phone’

Apple has won the right by the ASA (Advertising Standards Authority) to call its iPhone 4 the world’s thinnest smartphone after a case brought against it when Samsung accused them of false advertising. In an ad on their website they said that they had the world’s thinnest smartphone, but Samsung claimed its phone came in at 8.71mm while the iPhone 4 had a thickness of 9.3.

Sadly, Samsung only measured the thinnest part of the phone and not the entire device overall, and ended up losing the case. Some might ask, why is it important to know who has the thinnest smartphone, and is this news at all? Standards in advertising are important, say many analysts, to prevent companies from making outrageous claims that confuse consumers and mislead them with irrational claims.

The smartphone market is expected to grow infinitely, with people constantly upgrading their phones and new markets opening up to cell service every day. With mobile marketing also rising, agencies like the Advertising Standards Authority are an important evil; they keep consumers safe from corporations who will constantly try to outdo the competition without actually doing anything at all.

But with the upcoming release of the iPhone 5 in the near future, the iPhone 4’s status as the world’s slimmest smartphone might be in jeopardy; little is known about the phone beyond some basic specifications that were leaked by Sprint and Best Buy earlier in the month along with the release date.
The new Droid Bionic might also give the iPhone 4 and iPhone 5 a good run for their money, but only time will tell for who will retain the title.

Whoever comes out on top, consumers will win. The future is now: thinner phones with computing power faster than server farms run by governments just a decade ago can fit in your pocket and do everything imaginable.